Oct 19 2006
Low Down Marketing
It’s my wife’s birthday today. She got a call from the mortgage company we went through to buy our house. We haven’t heard from them since a month after we signed the papers and they sold our note. So the call really came as quite a surprise to my wife. It went something like this:
Axiom: “This is Axiom financial. We are just calling to wish you a happy birthday.”
Wife: “Uh, OK.”
A: “So how is your family?”
W: “Goooood.”
(More awkward attempts at conversation)
A: “So, do you need any money?”
W: “Excuse me?”
A: “Well, we do second mortgages…”
Can you believe this marketing technique?! Happy birthday, want to get in debt? Lown down, dirty, rotten…
Technorati Tags: Axiom, motgage, debt, marketing, telemarketers
